Thursday 13 December 2007

2009 Land Cruiser launch microsite


A nicely executed Land Cruiser site from the US for the launch of the 2009 Land Cruiser.

Land Cruiser launch microsite

Saturday 15 September 2007

Compelling Brand Campaign

A highly engaging Hyundai site for their 'Think About It' Campaign. This campaign symbolises Hyundai's move to improve their brand perception. Ie. Hyundai is not a cheap poor quality auto manufacturer. Use of video to draw you in then snippets of animated information to entice the consumer to change their perceptions on the brand and products.
The interesting thing is that it doesn't once show the product.

Monday 16 July 2007

Great Planner Blog


Russel Davies Planner Blog - Great resource and read.


Go to Russel Davies Blog

Monday 4 June 2007

Dr Pepper uses Content for Brand Engagement


Dr Pepper puts an unknown band in a plastic bubble on NY’s West Side Highway, throw the switch on 24 cameras, and let people watch whatever camera they want at any time of the day or night as the band records an album, snoozes, shaves their bodies. An impressive effort use of content for brabd engagement.

Dr. Pepper Bubble