Saturday 15 September 2007

Compelling Brand Campaign

A highly engaging Hyundai site for their 'Think About It' Campaign. This campaign symbolises Hyundai's move to improve their brand perception. Ie. Hyundai is not a cheap poor quality auto manufacturer. Use of video to draw you in then snippets of animated information to entice the consumer to change their perceptions on the brand and products.
The interesting thing is that it doesn't once show the product.