The 'Follow the Z' Norther American Rally is brilliant. The legendary Z will be touring across the US, stopping at Z enthusiast clubs along the way. Each pit stop will allow fans unprecedented access to the newly announced 370Z. Using the Widget (below) and website, users can track the progress in real-time - adding another layer of connectivity.
As a pre-launch activity, it a great way to connect with brand advocates. Not to mention the content created can be used to drive traffic and create engagement within the brand community online. We will be utilising the content for the 370Z pre-launch microsite in Australia - stay tuned ;)
Sunday 23 November 2008
Thursday 13 November 2008
Jeep and Social Media
Jeep is an auto manufacturer that utilises the online environment to its full potential. Besides the usual online product feature communications - Jeep uses social media such as brand experiences and social networks to connect with consumers, drive engagement and form brand communities. Thus not only supporting their marketing communication activities and sales conversions but increasing their brand equity as well through positive consumer brand attitudes.
You can examples of their great work here:
Jeep and Social Media
Wednesday 5 November 2008
Seth Godin Interview on Tribes
Seth Godin talks Tribes and the future of Brand engagement
Tuesday 4 November 2008
US Presendential live results
A great Widget indeed - Live election results to connect with audiences and drive traffic MSNBC.
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