Wednesday 3 December 2008

Are research results more important or time spent with a brand?



Burger King travels over 20,000 miles to find people who have never heard of the WHOPPER and perform the world's purest taste test.

This is another example of using content to occupy the consumer's share of mind.

As this ethically needs to be an unbiased research - the results needs to be displayed as they come. What would happen if BK found that these people liked Big Macs more than the Whopper?
Does it really matter what the result is? Does what matter more is the fact that BK were able to use interesting content to attract consumers to spend time with brand? I think so....

Tuesday 2 December 2008

Great depiction of the current state of tradition vs digital media


Jeff Zucker, head of NBC Universal, was famously quoted earlier this year warning that the media industry had to work so "that we do not end up trading analog dollars for digital pennies."

After this comment was made there's been many response activity appearing around the internet.

Of all responses out there, I thought Joel Mitch from Six Pixels of Separation had the most substance.

A must see Photography Exhibition


If you're in Melbourne make sure you check out the Rennie Ellis photography exhibition who was renowned for his candid documentary images of contemporary Australian life . Highly inspiration work accurately depicting ocka Aussie culture in an era of expressionism, decadence and indulgence. Thanks Nads for taking me! ;)

An exhibition of Ellis' work opens at the Ian Potter Centre, NGV Australia, Federation Square, Melbourne on Friday until February 22, '09.

Admission is free.


http://www.ngv.vic.gov.au/rennieellis/