Thursday 15 January 2009

Monday 12 January 2009

What is the Best Job in the World?


Does getting paid AUD$150K salary for being a caretaker one of the Seven Natural Wonders of the World sound good?


Well
go to the nicely designed site for a Job Description and while you're there learn about the Island by viewing the many photos and videos. What would be the judging criteria you ask? You don't really need much qualification - mainly just your love for the outdoors and your adventurism. All you have to do is submit a video of yourself telling Tourism Queensland why the job should be yours. And Oh wait, your video will also be posted on the site for the public to see....

Yes you guess it a viral campaign for Tourism Queensland. This is a uniquely crafted campaign that has generated worldwide buzz.


unique idea -> talkability -> spreadability -> connection -> content -> engagement => conversion. SIMPLE!

Wednesday 7 January 2009

The Truth about Smart


Smart uses engaging video and interactivity to dispel myths about their products.

The idea of being able to control and interact video is like glue that keeps the audiences' attention. The humourous tone and light heartedness also makes it entertaining and adds to the stickiness. All this equates to consumer education which leads to positive attitudes towards the brand and help change brand perceptions.

http://www.truthaboutsmart.co.uk/

Viral utilisng OTP banner creative idea


Highly effective viral campaign that conveys the 'Stop Speeding' message well.
The way Davo's friends and 'The people I love' title shatters really drives the message home. It's interesting to see a viral utilising a creative idea that is mostly seen on banner OTP executions.

http://www.whatdavoloves.com/

Monday 5 January 2009

Crayon Physics

Crayon Physics Deluxe is a 2D physics puzzle game, in which you get to experience what it would be like if your drawings would be magically transformed into real physical objects. Solve puzzles with your artistic vision and creative use of physics.


Crayon Physics Deluxe from Petri Purho on Vimeo.