Thursday 29 October 2009

Social Business By Design

David Armano on the benefits of social business, the power of collaboration and how important it is for all brands to start making moves in a social direction.

PhotoshopDisasters

http://photoshopdisasters.blogspot.com/

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Wednesday 28 October 2009

See Your iPhone Drawings on a Times Square Billboard

In August, Toyota released a free Prius Experience [iTunes link] app for the iPhone. The app lets users explore the Prius, look at the print ads, and play little mini games.

This week, the interactive element is jumping from small screen (the iPhone) to the big screen. Digital billboards from Reuters and NASDAQ are putting content that users create within the Prius Experience app on display on a Times Square billboard.

One of the options in the app is to “draw shapes to interact with the Prius.” Users are given instructions to “draw a tree” (but you don’t have to draw a tree), and can use their finger to draw an image on the screen. You’re limited to a single continuous movement (so you can’t get that intricate with your drawings unless you are very skilled). When done, you’ll see your drawing populate the digital plane of the app. Then, you will be presented with an option to submit your creation for broadcast on one of the digital displays in Times Square.

prius-lg

Digital creations will be updated on the live displays in realtime throughout the day, and you can check out the different artwork via the livecams on the Times Square website. The app warns that because of high volume, all artwork might not be displayed and that drawings will go up in the order in which they were received. It’s a pretty cool concept to get people to use an iPhone app and in the process, learn a bit more about a car.

http://mashable.com/2009/10/28/prius-iphone-time-square/

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Saturday 24 October 2009

Henri Cartier-Bresson

Master of composition, father of street photography.

"To take a photograph is to align the head, the eye and the heart. It's a way of life."

View more of Cartier-Bresson's work.

Posted via web from nat ma's posterous

Tuesday 20 October 2009

Welcome to the future of Polaroid film - Tech | thevine.com.au

REJOICE! Because what was old is new again.

That's right, our good ol' friend Polaroid - the one we all thought had left us forevermore - is officially back and (quite possibly) better than ever.

The brand that pioneered polarized lenses and instant photography is not only set to return in 2010 but looks set to extend into an array of innovative, digital instant products too.

Here's the deal:

The brand's famous format has been given a second life by the folks at Summit Global, who not only have plans to re-launched the instant film, but have also announced a product line expansion into digital formats in an attempt to introduce the Polaroid brand to younger consumers.

"[It] will span a family of products and return Polaroid to a relevant industry participant” they have declared.

They plan to reconnect consumers to the "very soul of the Polaroid brand through the re-launch of instant photography" which will, conveniently, stimulate growth opportunities and allow them to diversify into exciting "relevant new product categories".

A full range of instant digital products are being planned for the marketplace. In addition to the Polaroid PoGoTM Instant Digital Printer, (which uses inkless printing technology all while fitting in to the palm of your hand) there is also the Polaroid "Two". The Two is the digital version of the traditional camera that will produce instant digital photos along with the Instant Digital Camera, which will produce 4" x 3" instant digital photos. Technology you are a cheeky minx, aren't you?

The future starts from... Now*.

*Actually, it starts in 2010.

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Taryn Simon photographs secret sites

Pretty amazing documentary photographer. Towards the end of this video Taryn talks about her project of shooting men convicted of crimes that they never committed. They all exonerated in the end but some had served more than 16yrs of their death sent...ence. The interesting thing about these photographs is that she would shoot them at places of significance that led to these men' conviction - place of arrest, place of alibi (which 13 people saw him), place where crime took place (which they had never been before) - all places which changed their lives forever....

Posted via web from nat ma's posterous