via featureshoot.com
Tuesday 17 November 2009
Monday 16 November 2009
Friday 13 November 2009
Ashley Gilbertson. Photojournalist. Australian. NYC.
Not really that into war documentary photography but Ashley's POV shown through his work is Simply Amazing.
Burberry | Art of the Trench
Art of the Trench is Burberry's brand experience that has built a community around their most well known product. The integration of social engagement functions and the use of The Satorialist as the photographer is a nice touch to generate buzz.
http://artofthetrench.com/Thursday 12 November 2009
Wednesday 11 November 2009
Bieke Depoorter, Belgium
via featureshoot.com
Bieke Depoorter was born in Kortrijk and graduated from KASK in 2009 with a series on Russia, which won the Magnum Expression Award and the Photo Academy Award for GUP magazine. Of this series, Oe Menia, Depoorter writes: ‘For three periods of one month, I have let the Trans-Siberian train guide me alongside forgotten villages, from living room to living room. Some Russian words scribbled on a little piece of paper allowed me to be welcomed and absorbed in the warm chaos of a family. Accidental encounters led me to the places where I could sleep. The living room, the epicentre of their life, establishes an intimate contact between the Russian inhabitants. In this room, they sleep, eat and drink, as well as cry. For a brief moment, I was part of this. Their couch became my bed for one night. This way, I experienced transient, but very powerful, shared moments. We communicated without words. We understood each other somehow’.
via featureshoot.com
UNIQLO | UTUNES | Soundtrack to your blog
The Japanese retailer targets bloggers with this new widget-based campaign
It's been almost 6 months since we've reported on an interactive initiative from UNIQLO; the last campaign which caught our eye was UNIQLO CALENDAR by Japanese agency of choice, Projector, Tokyo. This utilised tilt-shift videos to create a customisable calendar which doubled as an interactive clothing catalogue (see link below).
This new initiative, much like the Calendar, is embeddable in blogs but focuses more on a complete audio-visual experience. Called UNIQLO TUNES, it allows users to grab a video widget (in two sizes) from the website which then reacts to whatever music they choose to upload. The song's rhythms are reflected in an assortment of quirky, mashed-up video loops which feel suitably reminiscent of the Cannes Lions Titanium Grand Prix-winning UNIQLOCK - also via Projector.
The campaign is in promotion of UNIQLO's HEATTECH thermal undergarment range which launched last winter and has proved an invaluable addition to the brand's range of basic essentials. In Japan alone, UNIQLO sold over 20 million HEATTECH units in the first year - that's 1 item for every 3 people...
www.uniqlo.com/utunes
www.uniqlo.com/calendar
For those of you not familiar with this brand's trademark fusion of addictive branded utility and entertainment, it's worth noting that such campaigns are not to be underestimated. For example, the aforementioned UNIQLOCK (which one could argue offers less utility than the new widget) has been viewed over 70 million times in more than 209 countries around the world.
Monday 9 November 2009
Google Maps Streetview GPS Navigation Demo
If you’ve been considering the new Droid phone, then this is going to be your new inbuilt GPS app! Google Maps streetview GPS is in beta and should ship with the new Droid phone on the opensource Android 2.0 platform. The video above is a demonstration from the Google product team running the navigation project and includes some of the tech on exactly how it works along with a pretty good visual demo of what to expect!
http://www.digitalbuzzblog.com/google-android-streetview-gps-navigation-demo-video/#
Thursday 5 November 2009
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