A nicely executed Land Cruiser site from the US for the launch of the 2009 Land Cruiser.
Land Cruiser launch microsite
Thursday, 13 December 2007
2009 Land Cruiser launch microsite
A nicely executed Land Cruiser site from the US for the launch of the 2009 Land Cruiser.
Land Cruiser launch microsite
Saturday, 15 September 2007
Compelling Brand Campaign
A highly engaging Hyundai site for their 'Think About It' Campaign. This campaign symbolises Hyundai's move to improve their brand perception. Ie. Hyundai is not a cheap poor quality auto manufacturer. Use of video to draw you in then snippets of animated information to entice the consumer to change their perceptions on the brand and products. The interesting thing is that it doesn't once show the product.
Monday, 16 July 2007
Monday, 4 June 2007
Dr Pepper uses Content for Brand Engagement
Dr Pepper puts an unknown band in a plastic bubble on NY’s West Side Highway, throw the switch on 24 cameras, and let people watch whatever camera they want at any time of the day or night as the band records an album, snoozes, shaves their bodies. An impressive effort use of content for brabd engagement.
Dr. Pepper Bubble
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