The 'Follow the Z' Norther American Rally is brilliant. The legendary Z will be touring across the US, stopping at Z enthusiast clubs along the way. Each pit stop will allow fans unprecedented access to the newly announced 370Z. Using the Widget (below) and website, users can track the progress in real-time - adding another layer of connectivity.
As a pre-launch activity, it a great way to connect with brand advocates. Not to mention the content created can be used to drive traffic and create engagement within the brand community online. We will be utilising the content for the 370Z pre-launch microsite in Australia - stay tuned ;)
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