In August, Toyota released a free Prius Experience [iTunes link] app for the iPhone. The app lets users explore the Prius, look at the print ads, and play little mini games.
This week, the interactive element is jumping from small screen (the iPhone) to the big screen. Digital billboards from Reuters and NASDAQ are putting content that users create within the Prius Experience app on display on a Times Square billboard.
One of the options in the app is to “draw shapes to interact with the Prius.” Users are given instructions to “draw a tree” (but you don’t have to draw a tree), and can use their finger to draw an image on the screen. You’re limited to a single continuous movement (so you can’t get that intricate with your drawings unless you are very skilled). When done, you’ll see your drawing populate the digital plane of the app. Then, you will be presented with an option to submit your creation for broadcast on one of the digital displays in Times Square.
prius-lg
Digital creations will be updated on the live displays in realtime throughout the day, and you can check out the different artwork via the livecams on the Times Square website. The app warns that because of high volume, all artwork might not be displayed and that drawings will go up in the order in which they were received. It’s a pretty cool concept to get people to use an iPhone app and in the process, learn a bit more about a car.
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