REJOICE! Because what was old is new again.
That's right, our good ol' friend Polaroid - the one we all thought had left us forevermore - is officially back and (quite possibly) better than ever.
The brand that pioneered polarized lenses and instant photography is not only set to return in 2010 but looks set to extend into an array of innovative, digital instant products too.
Here's the deal:
The brand's famous format has been given a second life by the folks at Summit Global, who not only have plans to re-launched the instant film, but have also announced a product line expansion into digital formats in an attempt to introduce the Polaroid brand to younger consumers.
"[It] will span a family of products and return Polaroid to a relevant industry participant” they have declared.
They plan to reconnect consumers to the "very soul of the Polaroid brand through the re-launch of instant photography" which will, conveniently, stimulate growth opportunities and allow them to diversify into exciting "relevant new product categories".
A full range of instant digital products are being planned for the marketplace. In addition to the Polaroid PoGoTM Instant Digital Printer, (which uses inkless printing technology all while fitting in to the palm of your hand) there is also the Polaroid "Two". The Two is the digital version of the traditional camera that will produce instant digital photos along with the Instant Digital Camera, which will produce 4" x 3" instant digital photos. Technology you are a cheeky minx, aren't you?
The future starts from... Now*.
*Actually, it starts in 2010.
Posts
No comments:
Post a Comment