The Truth about Smart

Smart uses engaging video and interactivity to dispel myths about their products.

The idea of being able to control and interact video is like glue that keeps the audiences' attention. The humourous tone and light heartedness also makes it entertaining and adds to the stickiness. All this equates to consumer education which leads to positive attitudes towards the brand and help change brand perceptions.

http://www.truthaboutsmart.co.uk/