Does getting paid AUD$150K salary for being a caretaker one of the Seven Natural Wonders of the World sound good?
Well go to the nicely designed site for a Job Description and while you're there learn about the Island by viewing the many photos and videos. What would be the judging criteria you ask? You don't really need much qualification - mainly just your love for the outdoors and your adventurism. All you have to do is submit a video of yourself telling Tourism Queensland why the job should be yours. And Oh wait, your video will also be posted on the site for the public to see....
Yes you guess it a viral campaign for Tourism Queensland. This is a uniquely crafted campaign that has generated worldwide buzz.
unique idea -> talkability -> spreadability -> connection -> content -> engagement => conversion. SIMPLE!
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