Highly effective viral campaign that conveys the 'Stop Speeding' message well. The way Davo's friends and 'The people I love' title shatters really drives the message home. It's interesting to see a viral utilising a creative idea that is mostly seen on banner OTP executions.
http://www.whatdavoloves.com/
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2 comments:
Hi Nat,
Thanks for your mention of What Davo Loves a little while back - it is much appreciated!
I’m glad you enjoyed our attempt to do something a little different to spread the road safety message. Thanks to people like yourself spreading the word, we have successfully reached many road users with the Slow Down Stupid message. Cheers!
No problems. It's a wicked campaign!
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