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T-Mobile physcially and emotively connects people together

T-Mobile's new campaign from Saatchi. It communicates the brand proposition of connecting and sharing. It physically brings people together. Generates a feeling of community and belongingness using a universally emotive platform that is music and associate the brand to that feeling. This ad resonates with the social creature in all of us. Even if you weren't there. You could feel the vibe.

Effective localised advertising

Today I passed this piece of effective comparative advertising. This street poster was displayed within the proximity of many popular fast food joints. If you were considering these fast food options, seeing this ad you will not help but reconsider the healthy alternative which happens to be right round the corner at 'Engergy Kitchen'.