Showing posts with label innovation. Show all posts
Showing posts with label innovation. Show all posts

Wednesday, 28 October 2009

See Your iPhone Drawings on a Times Square Billboard

In August, Toyota released a free Prius Experience [iTunes link] app for the iPhone. The app lets users explore the Prius, look at the print ads, and play little mini games.

This week, the interactive element is jumping from small screen (the iPhone) to the big screen. Digital billboards from Reuters and NASDAQ are putting content that users create within the Prius Experience app on display on a Times Square billboard.

One of the options in the app is to “draw shapes to interact with the Prius.” Users are given instructions to “draw a tree” (but you don’t have to draw a tree), and can use their finger to draw an image on the screen. You’re limited to a single continuous movement (so you can’t get that intricate with your drawings unless you are very skilled). When done, you’ll see your drawing populate the digital plane of the app. Then, you will be presented with an option to submit your creation for broadcast on one of the digital displays in Times Square.

prius-lg

Digital creations will be updated on the live displays in realtime throughout the day, and you can check out the different artwork via the livecams on the Times Square website. The app warns that because of high volume, all artwork might not be displayed and that drawings will go up in the order in which they were received. It’s a pretty cool concept to get people to use an iPhone app and in the process, learn a bit more about a car.

http://mashable.com/2009/10/28/prius-iphone-time-square/

Posted via web from nat ma's posterous

Saturday, 19 September 2009

Conflux Festival Turns New York Into a Digital Playground - Bits Blog

It might be hard to envision the gritty, weathered blocks of Manhattan and New York City’s outer boroughs as a canvas, but this weekend, more than 100 artists, urban explorers, interactive technologists and public space advocates will treat it that way. They are creating a citywide art installation as part of the annual geek-art event known as the Conflux Festival.

Conflux IPhone users will be able to play Gigaputt at Conflux.

Conflux was first held in 2003, when it was more of a festival on “psycho-geography, or the study on the geographic environment of behavior,” said David Darts, an art professor at New York University who is also the curatorial director for this year’s event. “Since then, it’s evolved to more of an art and technology fest, fusing urban public spaces with exploration and experimentation,” he said.

Events, which include workshops, performances, interactive installations and games, will begin Friday and run through Sunday.

Here are some of this weekend’s highlights:

Gigaputt: Avenues become fairways and a series of local bars are transformed into greens as New York turns into a giant 18-hole golf course and iPhones turn into golf clubs. Players swing their iPhone to take a shot and then examine a map on the phone to find their “ball” and continue through the course.

The Urban Disorientation Game: Players are challenged to find their way back to the Conflux headquarters after being blindfolded and driven to remote parts of the city. Players will be asked to create maps and explore their surroundings as they make their way back to the starting point.

Fish ‘n microChips: As part of an effort to spark public interest in New York’s waterways, a New York University professor, Natalie Jeremijenko, installed an array of LEDs and floating buoys at a site on the East River. The buoys have sensors to monitor water quality, temperature and activate the lights when fish swim by.

Waterpod: The photographer and sculptor Mary Mattingly’s 3,000-square-foot self-sustaining, solar-powered, floating living space and art barge will be on display and open for tours to help facilitate a discussion about living in a future where resources are increasingly scarce and eco-friendly habitats are a necessity.

Human Scale Chess Game: While two chess masters play an actual game of chess, each move will be mimicked by human players posing as knights, rooks and bishops. The photojournalist Sharilyn Neidhardt has mapped out an eight-block-by-eight-block section of the city, with each intersection representing a square on the chessboard. As the chess masters complete their moves, 32 volunteers equipped with cellphones and maps will move around to reflect the location of the pieces in the game.

Conflux

IPhone Drum Circle: Mike Koller hopes to create the “First, Possibly Only and Probably Last” iPhone drum circle in Brooklyn this weekend. The artist invites anyone with an iPhone to download a drumkit application and join him in an impromptu musical session. Mr. Koller plans to have amplifiers in place for participants to plug their phones into and play.

Will you attend any of this year’s festivities? Feel free to e-mail photographs and your written impressions to bitsfeedback@nytimes.com, subject to the note below. If we get enough submissions, we’ll post the best ones on Bits on Monday.

NOTE: If you submit anything to us, you are promising that the content is original, doesn’t plagiarize from anyone or infringe a copyright or trademark, doesn’t violate anybody’s rights and isn’t libelous or otherwise unlawful or misleading. You are agreeing that we can use your submission in all manner and media of The New York Times and that we shall have the right to authorize third parties to do so. And you agree to the rules of our Member Agreement, found online at http://www.nytimes.com/ref/membercenter/help/agree.html.

Posted via web from nat ma's posterous

Tuesday, 16 June 2009

Brand contests involving real world engagement are the bomb


I am a big fan of brand contests that combines the physical world with the cyber world. Not only because the content generated is more interesting but because it requires a deeper user engagement.

The recently launched Creme Egg Twisted candy bar campaign known as Operation Goo is a great example of this. Contestants have to solve clues to locate these candy bars, the clever thing is that they are judged by the amount of social media views or points they rack up - utilising social media to its full potential. The contestants (or brand ambassadors) are required to think creatively about their usage and execution of social media in order to gain the traction that is needed to win the competition.

You can read more about the campaign here.

Visit the competition site here.

The HBO Voyuer Project has a similar premise - people are required to solve a series of real world and digital clues to get the story behind the story. Read more about one of my all time favourite campaigns here.

Monday, 4 May 2009

T-Mobile physcially and emotively connects people together



T-Mobile's new campaign from Saatchi. It communicates the brand proposition of connecting and sharing. It physically brings people together. Generates a feeling of community and belongingness using a universally emotive platform that is music and associate the brand to that feeling. This ad resonates with the social creature in all of us. Even if you weren't there. You could feel the vibe.

Monday, 5 January 2009

Crayon Physics

Crayon Physics Deluxe is a 2D physics puzzle game, in which you get to experience what it would be like if your drawings would be magically transformed into real physical objects. Solve puzzles with your artistic vision and creative use of physics.


Crayon Physics Deluxe from Petri Purho on Vimeo.

Tuesday, 14 November 2006

Automotive and Google

This campaign originated when Google approached Goodby, Silverstein & Partners to help create compelling new content and creative uses for its new click-to-play video ad medium and technology. The technology and possibilities with Google were a great fit for Saturn to help launch its new car and drive traffic into their retail locations. Creative, new media and interactive came together to form this idea to solve a difficult business issue in a way never done before.

Saturn is a very human kind of car company, and this project allowed us to create a personal experience to express that. Google's geo-targeting and click-to-play video ads allowed us to engage the audience in non-intrusive ways and deliver a highly relevant message-- people are taken from a high level brand experience right into the door of a retailer for a test drive.

By clicking on the initial banner, users trigger the launch of a special Google Earth application that zeroes in on the local dealership nearest them. The ad then transports visitors (virtually) to the dealership itself, launching a video in which the local Saturn manager introduces a brief Aura spot and interactive features like a 360° view of the car, an engine inspection and a printable map with directions.

The process involved capturing and seamlessly combining imagery from Google Earth, 3D renderings and motion graphics with live footage from each of 22 different Saturn locations filmed in six cities. In addition, 22 microsites were built and customized for each location. We leveraged Google Video Ads, Google Video, Google Maps, Google Earth and Google's Content Network of sites in an integrated experience. Creatively, the range of technology was actually liberating. Once we opened ourselves to it, we were able to find creative uses to weave them together purposefully."

http://www.saturn.com/saturn/detour/googleearth/index.jsp