Everything is amazing, nobody is happy.

Sometimes we need to take a step back and BREATH.

What is the Best Job in the World?

Does getting paid AUD$150K salary for being a caretaker one of the Seven Natural Wonders of the World sound good?

Well go to the nicely designed site for a Job Description and while you're there learn about the Island by viewing the many photos and videos. What would be the judging criteria you ask? You don't really need much qualification - mainly just your love for the outdoors and your adventurism. All you have to do is submit a video of yourself telling Tourism Queensland why the job should be yours. And Oh wait, your video will also be posted on the site for the public to see....

Yes you guess it a viral campaign for Tourism Queensland. This is a uniquely crafted campaign that has generated worldwide buzz.

unique idea -> talkability -> spreadability -> connection -> content -> engagement => conversion. SIMPLE!

Apply Now!

The Truth about Smart

Smart uses engaging video and interactivity to dispel myths about their products.

The idea of being able to control and interact video is like glue that keeps the audiences' attention. The humourous tone and light heartedness also makes it entertaining and adds to the stickiness. All this equates to consumer education which leads to positive attitudes towards the brand and help change brand perceptions.

http://www.truthaboutsmart.co.uk/