Are research results more important or time spent with a brand?

Burger King travels over 20,000 miles to find people who have never heard of the WHOPPER and perform the world's purest taste test.

This is another example of using content to occupy the consumer's share of mind.

As this ethically needs to be an unbiased research - the results needs to be displayed as they come. What would happen if BK found that these people liked Big Macs more than the Whopper?
Does it really matter what the result is? Does what matter more is the fact that BK were able to use interesting content to attract consumers to spend time with brand? I think so....

Hype Machine helps consumers discover, catalouge and share music.

Every day, thousands of people around the world write about music they love. Hype Machine follows music blog discussions and allows you to aggregate your favorite tracks, artists, blogs and users found on the site.

There is so much information and content on the internet that there is a real need for aggregation on a macro level. Blogs do a great job of communicating information/content on a micro level but the millions of blogs that are updated every second need to be catalogued so that it can be easily accessed by the end consumer.

Artists also win as it's another touch point to their fans. If a user likes what they hear they can purchase the track straight away from iTunes. Bands can advertise their tour dates and tickets can be purchase through the site. All this content and fucnctionality means traffic to the site and traffic means ad dollars. Everyone wins - Consumers, Artists and Hype Machine.

Eventually Artists will use platforms like Hype Machine to connect, engage and sell to fans as well increase their fan base.

Go to Hype Machine