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Today I passed this piece of effective comparative advertising. This street poster was displayed within the proximity of many popular fast food joints. If you were considering these fast food options, seeing this ad you will not help but reconsider the healthy alternative which happens to be right round the corner at 'Engergy Kitchen'.
Does getting paid AUD$150K salary for being a caretaker one of the Seven Natural Wonders of the World sound good?
Well go to the nicely designed site for a Job Description and while you're there learn about the Island by viewing the many photos and videos. What would be the judging criteria you ask? You don't really need much qualification - mainly just your love for the outdoors and your adventurism. All you have to do is submit a video of yourself telling Tourism Queensland why the job should be yours. And Oh wait, your video will also be posted on the site for the public to see....
Yes you guess it a viral campaign for Tourism Queensland. This is a uniquely crafted campaign that has generated worldwide buzz.unique idea -> talkability -> spreadability -> connection -> content -> engagement => conversion. SIMPLE!
Highly effective viral campaign that conveys the 'Stop Speeding' message well. The way Davo's friends and 'The people I love' title shatters really drives the message home. It's interesting to see a viral utilising a creative idea that is mostly seen on banner OTP executions.
http://www.whatdavoloves.com/
Simply effective. Need I say more? Uses sound to tell a brand story. It's my ambition to one day own a Porsche. This experience makes me want it so much more.
Porsche Bloodlines. Go there now.
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