Social Business By Design

David Armano on the benefits of social business, the power of collaboration and how important it is for all brands to start making moves in a social direction.

Social Business By Design

View more documents from David Armano.

What the F**K is Social Media: One Year Later

What the F**K is Social Media: One Year Later

Follow up from last year's What the F**K is Social Media.

Jeep and Social Media

Jeep is an auto manufacturer that utilises the online environment to its full potential. Besides the usual online product feature communications - Jeep uses social media such as brand experiences and social networks to connect with consumers, drive engagement and form brand communities. Thus not only supporting their marketing communication activities and sales conversions but increasing their brand equity as well through positive consumer brand attitudes.

You can examples of their great work here:
Jeep and Social Media