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Posted via web from nat ma's posterous

Great depiction of the current state of tradition vs digital media

Jeff Zucker, head of NBC Universal, was famously quoted earlier this year warning that the media industry had to work so "that we do not end up trading analog dollars for digital pennies."

After this comment was made there's been many response activity appearing around the internet.

Of all responses out there, I thought Joel Mitch from Six Pixels of Separation had the most substance.

Hype Machine helps consumers discover, catalouge and share music.

Every day, thousands of people around the world write about music they love. Hype Machine follows music blog discussions and allows you to aggregate your favorite tracks, artists, blogs and users found on the site.

There is so much information and content on the internet that there is a real need for aggregation on a macro level. Blogs do a great job of communicating information/content on a micro level but the millions of blogs that are updated every second need to be catalogued so that it can be easily accessed by the end consumer.

Artists also win as it's another touch point to their fans. If a user likes what they hear they can purchase the track straight away from iTunes. Bands can advertise their tour dates and tickets can be purchase through the site. All this content and fucnctionality means traffic to the site and traffic means ad dollars. Everyone wins - Consumers, Artists and Hype Machine.

Eventually Artists will use platforms like Hype Machine to connect, engage and sell to fans as well increase their fan base.

Go to Hype Machine