Send google map addresses to your iphone

Not the latest invention but super useful. I just installed iPhoneSender on my browser. Now I never have to print out, remember, write down or re-type addresses into my iphone again. Simply genius!

Effective localised advertising

Today I passed this piece of effective comparative advertising. This street poster was displayed within the proximity of many popular fast food joints. If you were considering these fast food options, seeing this ad you will not help but reconsider the healthy alternative which happens to be right round the corner at 'Engergy Kitchen'.

Restaurant blog transparancy

I find a lot of Restaurants in NYC using blogs as their website. This is a clever way to connect with their customers as well allow feedback to be communicated back to the management.

Having this dialogue really humanizes the interaction. When researching for places to eat one can really gain more insight when engaging in such dialogue then reading a menu and seeing a few photographs.

On the flip side, restaurants need to brave the criticism encountered. Nonetheless, if the owner responds and accept their wrong doing and show they care what their customers think, they will gain respect for their honesty and transparency.

Does this approach work for larger brands? What brands do this well?

Goodbye Melbourne, Hello New York.

I've created a daily photo blog that documents my experiences and journey in NYC. It's not your typical tourist photo gallery with typical landmark sights. The photos all reflect everyday NYC life and culture seen through the eyes of an Aussie foreigner.

I hope you will subscribe/bookmark/RSS and follow this blog as I have some really interesting content and will continually add to it on a daily basis.

http://GoodbyeMelbourneHelloNewYork.com
You can subscribe to my blog via email here: http://feedburner.google.com/fb/a/mailverify?uri=gmhny&loc=en_US
You can email me at natma78@gmail.com for comments/feedback.

Everything is amazing, nobody is happy.

Sometimes we need to take a step back and BREATH.

Stephen Sprouse Exhibition

Rock on Mars is a retrospective exhibition of the work of Stephen Sprouse. The Deitch gallery space has been transform into a realization of Sprouse’s rock and roll futuristic vision.

The exhibition showcases Sprouse’s pop-influenced paintings. His paintings of iconic rock and roll imagery including stacks of loudspeakers, Sid Vicious with his pants down, and an Iggy Pop crucifixion are also shown. You can also see a selection of the video works made to accompany his runway shows, examples of his fabric and furniture design for Knoll, and fifty of his most influential fashion looks.

Go check it out!

January 09, 2009 — February 28, 2009
18 Wooster Street, New York

A lession with Callan

Callan graciously lent her body to me so I can practice people photography.
Thanking you beautiful girl. X

Photos: Nat Ma 2009

Bondi Beach is where I'll like to be right now......

Sunset Majestic

Gusto

Jump Rock

Bondi Beach

Bondi Markets

Photos: Nat Ma 2008

What is the Best Job in the World?

Does getting paid AUD$150K salary for being a caretaker one of the Seven Natural Wonders of the World sound good?

Well go to the nicely designed site for a Job Description and while you're there learn about the Island by viewing the many photos and videos. What would be the judging criteria you ask? You don't really need much qualification - mainly just your love for the outdoors and your adventurism. All you have to do is submit a video of yourself telling Tourism Queensland why the job should be yours. And Oh wait, your video will also be posted on the site for the public to see....

Yes you guess it a viral campaign for Tourism Queensland. This is a uniquely crafted campaign that has generated worldwide buzz.

unique idea -> talkability -> spreadability -> connection -> content -> engagement => conversion. SIMPLE!

Apply Now!

The Truth about Smart

Smart uses engaging video and interactivity to dispel myths about their products.

The idea of being able to control and interact video is like glue that keeps the audiences' attention. The humourous tone and light heartedness also makes it entertaining and adds to the stickiness. All this equates to consumer education which leads to positive attitudes towards the brand and help change brand perceptions.

http://www.truthaboutsmart.co.uk/

Viral utilisng OTP banner creative idea

Highly effective viral campaign that conveys the 'Stop Speeding' message well. The way Davo's friends and 'The people I love' title shatters really drives the message home. It's interesting to see a viral utilising a creative idea that is mostly seen on banner OTP executions.

http://www.whatdavoloves.com/

Crayon Physics

Crayon Physics Deluxe is a 2D physics puzzle game, in which you get to experience what it would be like if your drawings would be magically transformed into real physical objects. Solve puzzles with your artistic vision and creative use of physics.


Crayon Physics Deluxe from Petri Purho on Vimeo.

Awesome Black Kids Remix by The Twelves

The Twelves - Im not gonna teach your boyfriend how to dance with you

Are research results more important or time spent with a brand?

Burger King travels over 20,000 miles to find people who have never heard of the WHOPPER and perform the world's purest taste test.

This is another example of using content to occupy the consumer's share of mind.

As this ethically needs to be an unbiased research - the results needs to be displayed as they come. What would happen if BK found that these people liked Big Macs more than the Whopper?
Does it really matter what the result is? Does what matter more is the fact that BK were able to use interesting content to attract consumers to spend time with brand? I think so....

Great depiction of the current state of tradition vs digital media

Jeff Zucker, head of NBC Universal, was famously quoted earlier this year warning that the media industry had to work so "that we do not end up trading analog dollars for digital pennies."

After this comment was made there's been many response activity appearing around the internet.

Of all responses out there, I thought Joel Mitch from Six Pixels of Separation had the most substance.

A must see Photography Exhibition

If you're in Melbourne make sure you check out the Rennie Ellis photography exhibition who was renowned for his candid documentary images of contemporary Australian life . Highly inspiration work accurately depicting ocka Aussie culture in an era of expressionism, decadence and indulgence. Thanks Nads for taking me! ;)

An exhibition of Ellis' work opens at the Ian Potter Centre, NGV Australia, Federation Square, Melbourne on Friday until February 22, '09.

Admission is free.

http://www.ngv.vic.gov.au/rennieellis/

Follow the Nissan Z

The 'Follow the Z' Norther American Rally is brilliant. The legendary Z will be touring across the US, stopping at Z enthusiast clubs along the way. Each pit stop will allow fans unprecedented access to the newly announced 370Z. Using the Widget (below) and website, users can track the progress in real-time - adding another layer of connectivity.

As a pre-launch activity, it a great way to connect with brand advocates. Not to mention the content created can be used to drive traffic and create engagement within the brand community online. We will be utilising the content for the 370Z pre-launch microsite in Australia - stay tuned ;)

Jeep and Social Media

Jeep is an auto manufacturer that utilises the online environment to its full potential. Besides the usual online product feature communications - Jeep uses social media such as brand experiences and social networks to connect with consumers, drive engagement and form brand communities. Thus not only supporting their marketing communication activities and sales conversions but increasing their brand equity as well through positive consumer brand attitudes.

You can examples of their great work here:
Jeep and Social Media

Seth Godin Interview on Tribes

Interview: Seth Godin, Author Tribes - News in 90

View SlideShare presentation or Upload your own. (tags: marketing tribes)

Seth Godin talks Tribes and the future of Brand engagement

US Presendential live results

A great Widget indeed - Live election results to connect with audiences and drive traffic MSNBC.