via ffffound.com
Monday, 31 August 2009
Friday, 28 August 2009
Monday, 10 August 2009
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
Follow up from last year's What the F**K is Social Media.
Follow up from last year's What the F**K is Social Media.
Tuesday, 16 June 2009
Brand contests involving real world engagement are the bomb
I am a big fan of brand contests that combines the physical world with the cyber world. Not only because the content generated is more interesting but because it requires a deeper user engagement.
The recently launched Creme Egg Twisted candy bar campaign known as Operation Goo is a great example of this. Contestants have to solve clues to locate these candy bars, the clever thing is that they are judged by the amount of social media views or points they rack up - utilising social media to its full potential. The contestants (or brand ambassadors) are required to think creatively about their usage and execution of social media in order to gain the traction that is needed to win the competition.
You can read more about the campaign here.
Visit the competition site here.
The HBO Voyuer Project has a similar premise - people are required to solve a series of real world and digital clues to get the story behind the story. Read more about one of my all time favourite campaigns here.
Saturday, 30 May 2009
Ford Mustang 2010 Launch
Came across the brand experience for Ford 2010 Mustang launch today. The webisodes are based around Drifting in Japan which is kind of risky for Ford, given that it's illegal on the streets. At the same time it really gives the brand street cred and the edgy nature of the content is highly engaging.
I love cars but it's been a while since I've spent this much time on a brand funded microsite like this. The use of Google Maps and Video really brings the journey to life. The product specific features wrapped around the content are well integrated and supurbly executed - I like the 360ยบ exterior very much.
Having extensive automotive advertising experience, i can say its a breath of fresh air to see an auto invest in something like this. It shows that Ford understands their audience and effectiveness of digital done right. Even though there's nothing too innovative here, it goes to show that a great content idea well executed will always capture the audience's attention.
View the brand experience here.
Monday, 4 May 2009
T-Mobile physcially and emotively connects people together
T-Mobile's new campaign from Saatchi. It communicates the brand proposition of connecting and sharing. It physically brings people together. Generates a feeling of community and belongingness using a universally emotive platform that is music and associate the brand to that feeling. This ad resonates with the social creature in all of us. Even if you weren't there. You could feel the vibe.
Saturday, 2 May 2009
My photography featured on FlipGloss magazine.
FlipGloss has featured my photography from Goodbye Melbourne, Hello New York. in their magazine.
View the feature.
Send google map addresses to your iphone
Not the latest invention but super useful. I just installed iPhoneSender on my browser. Now I never have to print out, remember, write down or re-type addresses into my iphone again. Simply genius!
Tuesday, 28 April 2009
Effective localised advertising
Today I passed this piece of effective comparative advertising. This street poster was displayed within the proximity of many popular fast food joints. If you were considering these fast food options, seeing this ad you will not help but reconsider the healthy alternative which happens to be right round the corner at 'Engergy Kitchen'.
Monday, 16 March 2009
Restaurant blog transparancy
I find a lot of Restaurants in NYC using blogs as their website. This is a clever way to connect with their customers as well allow feedback to be communicated back to the management.
Having this dialogue really humanizes the interaction. When researching for places to eat one can really gain more insight when engaging in such dialogue then reading a menu and seeing a few photographs.
On the flip side, restaurants need to brave the criticism encountered. Nonetheless, if the owner responds and accept their wrong doing and show they care what their customers think, they will gain respect for their honesty and transparency.
Does this approach work for larger brands? What brands do this well?
Friday, 13 March 2009
Goodbye Melbourne, Hello New York.
I've created a daily photo blog that documents my experiences and journey in NYC. It's not your typical tourist photo gallery with typical landmark sights. The photos all reflect everyday NYC life and culture seen through the eyes of an Aussie foreigner.
I hope you will subscribe/bookmark/RSS and follow this blog as I have some really interesting content and will continually add to it on a daily basis.
http://
You can subscribe to my blog via email here: http://feedburner.google.com/
You can email me at natma78@gmail.com for comments/feedback.
Monday, 2 March 2009
Friday, 20 February 2009
Stephen Sprouse Exhibition
Rock on Mars is a retrospective exhibition of the work of Stephen Sprouse. The Deitch gallery space has been transform into a realization of Sprouse’s rock and roll futuristic vision.
The exhibition showcases Sprouse’s pop-influenced paintings. His paintings of iconic rock and roll imagery including stacks of loudspeakers, Sid Vicious with his pants down, and an Iggy Pop crucifixion are also shown. You can also see a selection of the video works made to accompany his runway shows, examples of his fabric and furniture design for Knoll, and fifty of his most influential fashion looks.
Go check it out!
January 09, 2009 — February 28, 2009
18 Wooster Street, New York
Thursday, 5 February 2009
A lession with Callan
Callan graciously lent her body to me so I can practice people photography.
Thanking you beautiful girl. X
Thanking you beautiful girl. X
Thursday, 15 January 2009
Monday, 12 January 2009
What is the Best Job in the World?
Does getting paid AUD$150K salary for being a caretaker one of the Seven Natural Wonders of the World sound good?
Well go to the nicely designed site for a Job Description and while you're there learn about the Island by viewing the many photos and videos. What would be the judging criteria you ask? You don't really need much qualification - mainly just your love for the outdoors and your adventurism. All you have to do is submit a video of yourself telling Tourism Queensland why the job should be yours. And Oh wait, your video will also be posted on the site for the public to see....
Yes you guess it a viral campaign for Tourism Queensland. This is a uniquely crafted campaign that has generated worldwide buzz.
unique idea -> talkability -> spreadability -> connection -> content -> engagement => conversion. SIMPLE!
Wednesday, 7 January 2009
The Truth about Smart
Smart uses engaging video and interactivity to dispel myths about their products.
The idea of being able to control and interact video is like glue that keeps the audiences' attention. The humourous tone and light heartedness also makes it entertaining and adds to the stickiness. All this equates to consumer education which leads to positive attitudes towards the brand and help change brand perceptions.
http://www.truthaboutsmart.co.uk/
Viral utilisng OTP banner creative idea
Highly effective viral campaign that conveys the 'Stop Speeding' message well. The way Davo's friends and 'The people I love' title shatters really drives the message home. It's interesting to see a viral utilising a creative idea that is mostly seen on banner OTP executions.
http://www.whatdavoloves.com/
Monday, 5 January 2009
Crayon Physics
Crayon Physics Deluxe is a 2D physics puzzle game, in which you get to experience what it would be like if your drawings would be magically transformed into real physical objects. Solve puzzles with your artistic vision and creative use of physics.
Crayon Physics Deluxe from Petri Purho on Vimeo.
Crayon Physics Deluxe from Petri Purho on Vimeo.
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